Case Study
Programme and Project Management – Financial Marketing 2008
Client:
Industry: Banking
Summary
The marketing department of a leading financial institution needed to improve the time taken to plan its financial products (mortgages, loans, savings accounts) and make them available to customers.
WCG consultants held a series of workshops introducing modern project management techniques into the financial institution. Also, they co-ordinated with other departments and external agencies to locate key contact points and identify standard times and tasks. WCG also mentored the marketing staff during the preparations for new products.
Benefits Realised
This approach streamlined the launch process and led to a 50% reduction in the time taken to launch a new product, with further savings in terms of costs and resource effort.